Table Of Contents
Pros
- It has the right to vote. Hence, the investors can elect the board Directors, take decisions on the Company’s affairs
- If the shares are traded on public exchanges, the shareholders can buy/sell the shares in the market with ease
- There are no obligations of the ordinary shareholders
- The ordinary shareholders benefit from capital gains and dividend provided by the Company
- For businesses issuing ordinary shares is a crucial way of raising capital. This helps the Company to expand its business without increasing too much debt. High debt could be risky for the business as the debt holders are to pay back. However, the holders of common shares are not required to be paid back. However, the Company can share the profit with them in kind of dividend
- Several outstanding shares are flexible as the company can decide how many ordinary shares it wants to be floated in the market based on the needs. It can issue new ordinary shares, buy back some from the investors, split them, issue bonus shares, etc.
Cons
- Due to volatility in share prices, i.e., the prices of ordinary shares, the shareholders can lose money.
- Companies can go bankrupt due to internal fraud or taking risky bets; thus, shareholders can lose the entire capital.
- There is no predefined dividend. Sometimes it may take years for the ordinary shareholders to gain significantly from holding the company's ordinary shares.
- In case of liquidation of the Company, ordinary shareholders receive the residual amount left after paying the creditors.
- An equity investor owns a very small proportion of the Company. Thus there is hardly any impact on the Company's decision using voting rights.
Limitations
- There is limited control of the Company and in decision making.
- There is a limitation to whether the dividend is received or not.
- Its price can be dependent on both the company’s performance and external factors.
Conclusion
Ordinary Shares is the equity share capital of the company which the Company issues to raise capital. They do not have a pre-defined dividend. Instead, it gives ownership of the company to shareholders and assigns the right to vote in the matters of the company with one ordinary share having one vote each.
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