Ideation

Ideation refers to the process of forming and communicating ideas. It can take different forms, like visual or non-representational. It plays an important role in the lives of people, firms, academics, etc.

In addition to forming new ideas, ideation methods contribute to building a collection of ideas or potential solutions, building prototypes, getting innovative and creative solutions, and explaining the link between idea origination and its implementation.

• Ideation definition portrays it as the complete structure and process of critically thinking about ideas and developing innovative thought processes to solve problems or improve things.
• It is followed by the idea selection, implementation, and monitoring to get desired results. It can occur at individual and organizational levels.
• Different techniques are used in the idea generation process like brainstorming, mind mapping, brainwriting, sketching, analogies, and identifying the worst ideas.
• The key benefits are that it evokes critical thinking, innovation, problem-solving, effective communication, an eye for detail, etc.

Ideation is the simple activity of thinking, producing, and communicating ideas. It can occur at individual and organizational levels. People generate, develop and communicate ideas for personal or public needs. Organizations often schedule ideation sessions to enhance innovations and find solutions.

The concept is dynamic because each participant brings their perspective to the table. Each team member has their thoughts, opinions, beliefs, and morals in the ideation process when discussing a problem or scenario. Each member can look at the problem differently, so it is important to communicate the idea that emerged so that others can agree or disagree with a complementary or counterthought.

In an organization, participants form groups or work in teams to develop innovative ideas to make a profit, gain a competitive advantage, and reduce the complexity of business operations. The blueprint and planning are overviewed at each phase to find contingencies and anticipated errors and to optimize.

There are generally three types of ideas that participants contribute and identify - direct solutions, derivative ideas, and symbiotic ideas. Direct solutions are straightforward problem-solving strategies, whereas derivatives ideas only work to make an existing idea better. Lastly, symbiotic ideas are the amalgamation of different incomplete ideas to form one single plan.

Many startup companies that become million-dollar organizations and many thoughts and opinions that changed the world are good ideation examples. Businesses launch ideation campaigns with an infinite number of participants to gather innovative ideas. After reviewing the incoming idea portfolio, they pick the most promising concepts for development and funding. Ideas are random thoughts, but building them into actionable thoughts and bringing them up to the level of implementation demands ideation.

#1 - Generation

The first stage of any ideating is identifying the problem; without knowing the cause or need, no individual or group can start thinking or visualize a solution. It is the foundation of ideation. After identifying the problem, a corporation, its managers, employees, and team members define the objectives in line with the desired outcome required for the prevalent issue.

Different ideation techniques used in the idea generation process include brainstorming, mind mapping, brainwriting, sketching, analogies, and identifying the worst ideas. Brainstorming is one of the significant among them. People analyze each element, carefully study each aspect, and develop innovative ideas, thoughts, opinions, and views. Sometimes to support and sometimes to reject an idea, evaluate all the options and choose the best possible solution.

#2 - Evaluation And Selection

It involves analyzing each idea, its cause, effect, and consequences. The whole process may look lengthy, but it is imperative to assess each idea, however small or ineffective. The business organization selects the most doable and result-oriented idea after long communication and brainstorming sessions and from a long list of ideas.

#3 - Implementation And Monitoring

After the idea is developed, with all its blueprint and step-by-step regulation, it is employed to the situation or introduced to the problem, timely checked and monitored to record the change, improvement, and maintenance. When ideating practice offers a good idea, it is bound to perform and give good results.

• Organizations use it to evaluate a crisis and brainstorm to overcome the problem.
• It brings out the potential threats and prepares companies for different results.
• It helps in identifying the problem and also provides the right solution.
• Ideation helps businesses to evaluate the product and services they are offering and comprehend the mistakes, corrections, gaps in operations, etc.
• Different stakeholders can participate in the ideating process, bringing teamwork and effective communication.
• It signifies attention to detail.
• A good brainstorming session makes an appropriate plan or design with minimum errors and zero contingencies.

This has been a guide to Ideation and its meaning. Here, we explain ideation design thinking, its process, techniques, methods, and importance. You may learn more from the following articles –

• Business Strategy
• Business Operations
• Mission Statement