Funnel Chart In Excel

Funnel charts in Excel are similar to their name associated with them. It represents data behavior in every stage defined as the values decrease, thus making the shape of a funnel for the chart and the name of the funnel chart. This feature is only available in Microsoft office 2019 or the latest versions.

For example, consider the below table showing a company’s order details with no. of orders taken, confirmed orders, orders packed in warehouse, orders delivered without cancelling and ordered delivered with customer satisfaction.

Among other methods, we can also use REPT function to create funnel chart in Excel as shown in the below image.

Likewise, we can create funnel charts with simple steps. In this article, let us learn how to create funnel charts in Excel.

• Funnel charts in Excel show data behavior as values decrease from stage to stage.
• They resemble a funnel and are only available in Microsoft Office 2019 or later.
• Funnel charts are helpful in sales, website trends, and order metrics.
• Some of the charts are:
  • Sales funnel charts show lost deals at each step. 
  • Website funnel charts show visitors to the "Home" page and those who downloaded or added products. 
  • Order funnel charts show initiated orders, canceled orders, returned orders and delivered orders to customers.

Funnel charts in Excel, as the name suggests represents data in a funnel shaped chart. This resemblance helps users create visually appealing data with easy understanding of the data flows through the context.

Let us learn how to create funnel chart in Excel with detailed examples.

Example #1

Suppose we have the following data for the order fulfillment process for an e-business organization.

Example #2

Suppose we have the same data as above, and we want to create a more attractive funnel chart.

We will create the funnel chart using the 3-D 100% stacked column chart. The steps are as follows:

• Step 1: We must first select the data range A2: B7.
• Step 2: Then, click on the arrow located at the bottom right corner of the "Charts" group in the "Insert" tab.

• Step 3: Click on "All Charts," then choose "Column" from the list on the left, click on the "3-D 100% Stacked Column" chart, choose the second chart, and click on "OK."

• The chart will look as follows:

• Step 4: Two new contextual tabs for chart tools (Design and Format) are opened when the chart is created. In the "Format" tab, we need to choose "Legend" from the list on the left side of the "Format" tab in the "Current Selection" group and press the "Delete" button on the keyboard to delete the legend.

• Step 5: In the same way, we will delete "Vertical (Value) Axis Major Gridlines," "Chart Title," and "Horizontal (Category) Axis."

• Step 6: Choose "Vertical (Value) Axis" from the list to select the axis in the chart. Now, choose "Format Axis" from the "Contextual" tab opened by right-clicking on the selection of the axis.

• Step 7: Tick the checkbox for "Values in reverse order."

• Step 8: Next, delete the "Vertical (Value) Axis" by selecting the same and pressing the "Delete" key.

• Step 9: Select any of the series from the list.

• Step 10: Right-click on the series to get a "Contextual" menu and choose "Format Data Series" from the menu.

• Step 11: Choose "Full Pyramid" from the list.

• Step 12: As we want to have some space in between the series, we can add rows for the same in the data as follows:

• Step 13: We need to change the data source for a chart using the "Select Data" command available in the "Data" group in the "Design" tab.

• Step 14: Here, we must  delete the selection and re-select the data using the range selector. Click on the "OK" button.

• Step 15: As we can see, space, which we have specified in the data, is reflected in the chart in different colors. However, we want the space to be transparent.

• Step 16: To make the space transparent, we need to select the series by clicking on them and choosing "No Fill."

Now, we will follow the same for the other three series.

• Step 17: We will add data labels and series names for all series by right-clicking on the series and choosing "Add Data Labels."

• Step 18: We can also add series names by formatting data labels.

• Step 19: We can add a chart title using the "Add Chart Element" command available in the "Chart Layouts" group in the "Design" tab.

Now, our chart is ready.

Example #3

Suppose we have the same data as above.

We can use the above two methods in the 2007, 2010, and 2016 versions of MS Excel, but the method discussed in this example is only available in Excel 2016, which is a funnel chart.

We can find the command in the "Charts" group in the "Insert" tab.

Now, to create the chart, we must follow the below steps:

• Step 1: We must first select data A2: C7.
• Step 2: Click on the "Funnel" command in the "Charts" group in the "Insert" tab.

• Step 3: We will define the chart title and change the layout using the command available in the "Chart Layouts" group in "Design."

Now our chart is ready.

The various places where we can use funnel chart are:

• Sales Process: The funnel chart starts with the sales leads on top, then down to the qualified leads, then hot leads, and at last closed leads to the bottom. Any business loses several potential deals at each step in the sales process. The narrowing sections represent it as we move from the top area, the widest, to the bottom section, which is the narrowest section.
• Website Visitor Trends: We can also use a funnel chart to display website visitor trends reflecting numbers of visitors who press the "Home" page at the extreme top with the widest area, and the other areas will be smaller, like the downloads or the people adding the product in the cart.
• Order Fulfilment Funnel Chart: This chart could reflect initiated orders on top, canceled orders, returned orders, and at the extreme bottom, orders delivered to satisfied customers.

• While taking the help of a funnel chart to display the data graphically, we must ensure that the process involves steps in which every previous step has a larger number than the next step. 
• It is because, the shape of the chart will look like a funnel.
• One must create a funnel chart with decreasing values for each step to form a funnel shape.

This article is a guide to Funnel Chart in Excel. We discussed creating a funnel chart in Excel with some examples and a downloadable Excel template. You may also learn more about Excel from the following articles: -

• Control Charts in Excel
• Stock Chart in Excel
• Tornado Excel Chart
• What is an Organization Chart in Excel