Marketing Resources

Guide to Advertising Budget and its definition. Here we discuss process to create advertising budget, its methods with advantages & importance.

Guide to what is Cost Based Pricing. We explain it with examples, formula, differences with value-based pricing, advantages & disadvantages.

Guide to the Full Form of USP i.e (Unique Selling Proposition) and its definition. Here we discuss types of USP and how to develop strong USP with example.

Guide to the Full Form of COD, i.e. (Cash on Delivery) and its definition. Here we discuss the factors of COD, its importance, how it works.

Guide to cost-plus pricing & its definition. Here we discuss how cost-plus pricing works with an example, advantages, & disadvantages.

Guide to what shadow pricing is and its definition. Here we discuss examples, needs, shadow pricing, and its advantages and disadvantages.

Guide to limit pricing and its definition. Here we discuss an example, evaluation of limit pricing and differences from predatory pricing.

Guide to what is Product Line and its definition. Here we discuss how does product line work along with examples, extension, advantages, and disadvantages.

Guide to the Net Promoter Score and its definition. Here we discuss how net promoter score is calculated and works along with its advantages.